Our Team

Committed to building successful, sustainable franchises

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Art of Franchising
Chief Strategy Officer

Aaron Yeo

With over a decade of experience in business development, investments, and corporate structuring, Aaron Yeo specializes in creating strategic solutions that drive business success. His expertise spans financial modeling, valuation, and facilitating funding, with a proven track record of raising over SGD 60 million for various ventures.

Aaron is passionate about empowering clients to overcome challenges and achieve their goals. He leverages his extensive network and storytelling skills to bridge gaps and unlock new opportunities. Committed to sustainability, Aaron brings a forward-thinking approach to business, ensuring meaningful impact for future generations.

Art of Franchising
Chief Investment Officer

Edmund Chan

Edmund Chan is a seasoned professional with a decade of experience in capital markets, specializing in financial markets and investor relations. With a deep understanding of market trends, he has navigated the evolving landscape of blockchain and cryptocurrency. Currently, he plays a key role at Bitfinex a Hong Kong-based cryptocurrency exchange, where he focuses on fostering investor relations and driving market strategies. Edmund holds a degree from the Queensland University of Technology (QUT) and has built a strong network of industry connections.

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