Our Team

Committed to building successful, sustainable franchises

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Art of Franchising
Chief Strategy Officer

Aaron Yeo

With over a decade of experience in business development, investments, and corporate structuring, Aaron Yeo specializes in creating strategic solutions that drive business success. His expertise spans financial modeling, valuation, and facilitating funding, with a proven track record of raising over SGD 60 million for various ventures.

Aaron is passionate about empowering clients to overcome challenges and achieve their goals. He leverages his extensive network and storytelling skills to bridge gaps and unlock new opportunities. Committed to sustainability, Aaron brings a forward-thinking approach to business, ensuring meaningful impact for future generations.

Art of Franchising
Chief Finance Officer

Wayne Yia MFIN, CFtP

Wayne Yia is a seasoned finance professional with over 15 years of experience in driving business growth and delivering innovative financial solutions. He leverages his expertise in financial planning, strategic management, and market intelligence to empower businesses across diverse industries.

Wayne’s career highlights include building high-performing teams, managing multi-million-dollar portfolios, and mentoring professionals worldwide to achieve financial success. With a Master’s degree in Finance (MFIN) and advanced qualification in Financial Technology, alongside Chartered Fintech Professional (CFtP), he excels in crafting sustainable strategies that fuel profitability and growth for businesses navigating complex markets.

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Chief Investment Officer

Edmund Chan

Edmund Chan is a seasoned professional with a decade of experience in capital markets, specializing in financial markets and investor relations. With a deep understanding of market trends, he has navigated the evolving landscape of blockchain and cryptocurrency. Currently, he plays a key role at Bitfinex a Hong Kong-based cryptocurrency exchange, where he focuses on fostering investor relations and driving market strategies. Edmund holds a degree from the Queensland University of Technology (QUT) and has built a strong network of industry connections.

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